Fundamentals of digital marketing

BASICS OF DIGITAL MARKETING

In the modern business battlefield, conventional methods of marketing are not much capable to make the results. So here we should think about updated versions of marketing. As we know we all are living in a digital world so the marketing also gets digitalized.

Digital marketing basically categorized as search engine optimization, search engine marketing, and social media marketing
In search engine optimization we do two types of process to market the product or website
First is on the page and another one off page optimization. On page is a one-time activity which done when the website building. And the off page activity is a continuous activity, blog, WordPress platforms are using to do this optimization.
The Keyword is the most important term in digital marketing. It is nothing but the word which used to search on the search engine.
While searching a keyword we get two types of results in a search engine. Those are payed results and organic results. Its easily understandable.
Totally five types of search results in Search engine optimization these are

1.Knowledge graph results
2. Ads
3.Local search results
4.Featured snippets
5.Organic search results

Google Ranking Factors

This is the another important topic in basic digital marketing.
when promoting a product or website in google, google maintain some factors to rank the website.these are
Authority
Backlinks
Content
Mobile friendliness
Social media presence

And Google Providing 8 Algorithms
1.Panda
2.Penguin
3.Hummingbird
4.pigeon
5.mobile
6.Rank brain
7.Possum
8.Fred